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Design Guidelines
In search of the impossible. Focusing on making a
dent in the universe. Innovation with tradition.
Creativity with analytics. Individuality with
teamwork. Freedom with responsibility. Minus One is
a place where opposites meet to achieve boundless
possibilities.
Our Core & Philosophy
Our Core & Philosophy
Values are what we value. Culture revealed in what we
reward, promote, and let go.
Why
Making a dent in the universe through impossible innovation
How
Where opposites meet—innovation with tradition, freedom with responsibility
What
A high-performance culture for those who are always hustlin'
Who
For responsible people who thrive on freedom
The Minus One Spirit
At Minus One, we particularly value ten behaviors
and skills in our colleagues: Always Hustlin',
Passion, Super Pumped, Courage, Communication,
Innovation, Selflessness, Curiosity, Inclusion, and
Judgment. These define who we are and how we work
together.
High Performance
Culture
We are a team, not a family. We're like a
pro-sports team, with stars in every position.
Athletic teams have limited slots — so every
member competes to be their best. A great
workplace isn't defined by coffee machines or
fancy offices.
The Keepers Test: "Which of my
team members would I fight hard to keep at Minus
One?" If the answer is no — we open the slot to
find a star for that role. In creative work, the
best are 10× better than average.
Freedom with Responsibility
Freedom with Responsibility
Responsible
People Thrive
Responsible people thrive on freedom — and are worthy
of it. The rare responsible person is:
Self-motivating, Self-aware, Self-disciplined,
Self-improving, Acts like a leader, Doesn't wait to be
told what to do. We increase employee freedom as we
grow, rather than limit it — to continue to attract
and nourish innovative people.
Human touch
Always Hustlin'
You treat fear as a disease and hustle as the antidote,
using urgency to overcome paralysis. You are eager to
make the impossible possible through relentless effort.
You treat every day as a day on the battlefield — and
you get out there and make things happen. You show a
champion's mindset that focuses on getting up and
fighting rather than winning or losing. You drive with
high intensity and aggression toward achieving
impossible goals.
Values Are What We Value
Core Values: Integrity • Communication
• Respect • Excellence
The Minus One Spirit: Always Hustlin' • Passion • Super Pumped • Courage • Communication • Innovation • Selflessness • Curiosity • Inclusion • Judgment
Our high-performance culture isn't for everyone. Many people love our culture and stay a long time — they're always hustlin' and super pumped. We choose freedom over control — to stay inventive, alive, and driven by possibility.
The Minus One Spirit: Always Hustlin' • Passion • Super Pumped • Courage • Communication • Innovation • Selflessness • Curiosity • Inclusion • Judgment
Our high-performance culture isn't for everyone. Many people love our culture and stay a long time — they're always hustlin' and super pumped. We choose freedom over control — to stay inventive, alive, and driven by possibility.